Model answer notes
Built from each question on this page — a shape to follow and some phrases to borrow, not a script to memorise. Examiners mark you down for answers that sound learned by heart.
Part 1 · Question 1
Is there a market near where you live?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: market
- To be honest, …
- …, which is something I have always found useful.
- The main reason for that is …
Part 1 · Question 2
How often do you buy things at a market?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: market
- What springs to mind is …
- …, and that is fairly typical where I am from.
- If I had to pick one, it would be …
Part 1 · Question 3
What can you find there that shops don't sell?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: shops, don't
- It depends, but generally …
- …, whereas ten years ago it was quite different.
- A good example of that would be …
Part 1 · Question 4
Do you enjoy bargaining over a price?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: enjoy, bargaining, price
- I would say so, yes, mainly because …
- …, at least that has been my experience.
- On the other hand, some people would argue …
Part 1 · Question 5
Would you rather shop in a market or a supermarket?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: rather, market, supermarket
- Not particularly, no — the thing is …
- …, which makes a real difference day to day.
- That said, I can see why others might …
Part 1 · Question 6
Are traditional markets disappearing in your country?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: traditional, markets, disappearing
- To be honest, …
- …, which is something I have always found useful.
- The main reason for that is …
Part 1 · Question 7
Is there a library in your area?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: library
- What springs to mind is …
- …, and that is fairly typical where I am from.
- If I had to pick one, it would be …
Part 1 · Question 8
When did you last go into one?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
- It depends, but generally …
- …, whereas ten years ago it was quite different.
- A good example of that would be …
Part 1 · Question 9
What do people mostly use libraries for now?
Aim for 40–60 words, roughly 20–30 seconds.
Answer the question directly in the first sentence, add the reason behind it, then finish on one concrete detail from your own life. Do not stop after three words, and do not turn it into a speech.
Pick up and paraphrase: mostly, libraries
- I would say so, yes, mainly because …
- …, at least that has been my experience.
- On the other hand, some people would argue …
Part 2 · Question 10
Describe a public campaign you have seen that tried to change people's behaviour.
Aim for 180–220 words — the full two-minute long turn.
Use the one minute of preparation to jot a word per bullet. Take the bullets in the order they are printed, spend the most time on the last one, and close by answering the final line of the card. Keep talking until the examiner stops you.
Pick up and paraphrase: public, campaign, tried
- Not particularly, no — the thing is …
- …, which makes a real difference day to day.
- That said, I can see why others might …
Part 3 · Question 11
What makes one public message memorable while another is forgotten immediately?
Aim for 80–110 words, roughly 40–60 seconds.
Give your position, justify it, illustrate it with a general example rather than a personal story, then acknowledge the other side. Part 3 rewards discussion, not autobiography.
Pick up and paraphrase: makes, public, message
- To be honest, …
- …, which is something I have always found useful.
- The main reason for that is …
Part 3 · Question 12
Is it fair for governments to use fear in health or safety messaging?
Aim for 80–110 words, roughly 40–60 seconds.
Give your position, justify it, illustrate it with a general example rather than a personal story, then acknowledge the other side. Part 3 rewards discussion, not autobiography.
Pick up and paraphrase: governments, health, safety
- What springs to mind is …
- …, and that is fairly typical where I am from.
- If I had to pick one, it would be …
Part 3 · Question 13
How much influence do well-known figures have when they lend support to a cause?
Aim for 80–110 words, roughly 40–60 seconds.
Give your position, justify it, illustrate it with a general example rather than a personal story, then acknowledge the other side. Part 3 rewards discussion, not autobiography.
Pick up and paraphrase: influence, well-known, figures
- It depends, but generally …
- …, whereas ten years ago it was quite different.
- A good example of that would be …
Part 3 · Question 14
Which social problems are least likely to be solved by advertising alone?
Aim for 80–110 words, roughly 40–60 seconds.
Give your position, justify it, illustrate it with a general example rather than a personal story, then acknowledge the other side. Part 3 rewards discussion, not autobiography.
Pick up and paraphrase: social, problems, least
- I would say so, yes, mainly because …
- …, at least that has been my experience.
- On the other hand, some people would argue …
Part 3 · Question 15
How can campaigners reach the people who aren't interested in the subject at all?
Aim for 80–110 words, roughly 40–60 seconds.
Give your position, justify it, illustrate it with a general example rather than a personal story, then acknowledge the other side. Part 3 rewards discussion, not autobiography.
Pick up and paraphrase: campaigners, reach, aren't
- Not particularly, no — the thing is …
- …, which makes a real difference day to day.
- That said, I can see why others might …
Part 3 · Question 16
Given how many messages we see each day, will public campaigns still work in future?
Aim for 80–110 words, roughly 40–60 seconds.
Give your position, justify it, illustrate it with a general example rather than a personal story, then acknowledge the other side. Part 3 rewards discussion, not autobiography.
Pick up and paraphrase: given, messages, public
- To be honest, …
- …, which is something I have always found useful.
- The main reason for that is …
- what the campaign was about
- where you came across it
- what message it used